SHOP the DOC: A one-day forum on marketing Australian documentaries

Shop the DocPitching, campaign management, publicity, sales, festivals, online strategies…

Melbourne – Tuesday 24 August
Sydney – Thursday 26 August

Shop the Doc is designed to assist documentary makers to maximise the audience for their films.

The forum will include practical information, examples, tips and strategies from leading industry professionals. It is designed for emerging through to experienced documentary makers and production personnel.

Topics covered include pitching techniques, creating strong marketing materials, developing clear publicity messages, working with a sales team and making a splash online.

“The myriad of decisions you make in marketing your documentary – from its title sequence through to key art, the music on your trailer and positioning your film through social media – all add up to creating a ‘brand’ for your film,” says Kathleen Drumm, Screen Australia’s Head of Marketing. “We want our documentaries to have the best chance possible of local and international success.”

Full details on Screen Australia’s site: