Re-enchantment: Re-imagining Documentary – 13 April 2011


The making of an interactive multiplatform documentary.

Re-enchantment is an immersive journey into the hidden meanings of fairy tales. Presented as an interactive multi-platform documentary project, it explores why fairy stories continue to enchant, entertain, fascinate and horrify contemporary adult audiences. From Rapunzel to Cinderella, and Bluebeard to Snow White, Re-enchantment challenges us to think about the hold these stories have on us and the way they are reinterpreted throughout our life and culture.

Re-enchantment is a cross media documentary project on ABC TV, Online and Radio that has been 4 years in the making. It brings together documentary filmmakers with digital designers and developers in a convergent and often virtual space. Sue Maslin (producer), Sarah Gibson (writer/director) and Rose Draper (lead designer) discuss the opportunities and challenges of working on Re-enchantment. They describe the process of funding, development and production of both the online interactive site and the 10 x 3 minute animated documentaries for ABCTV. What are the differences of producing, writing, directing and designing for an online interactive project rather than for the traditional documentary? What are the new possibilities for ongoing relationships with audiences?


Sue Maslin, Producer

reenchantmentSue Maslin is an award winning screen producer and Adjunct Professor of the School of Media & Communication, RMIT University. She produces and distributes content across many platforms – cinema, television, web and mobile phone.

Credits include feature films Road To Nhill (1995), Japanese Story (2003), winner of 26 international wards including the AFI Award for Best Feature Film and Hunt Angels (2006), winner of the AFI Award for Best Documentary Film.  Documentary credits include The Edge Of The Possible, The Highest Court and Celebrity: Dominick Dunne which premiered at the Hamptons International Film Festival in the US in 2008. Michael Kirby – Don’t Forget The Justice Bit (writer/director Daryl Dellora) was nominated for Best Documentary Biography in the 2010 ATOM Awards.

She has recently completed two transmedia projects which launched at the 2011 Adelaide Film Festival – Re-enchantment and the augmented reality work, REKINDLING VENUS In Plain Sight with screen artist Lynette Wallworth.

Sarah Gibson, Writer and Director

Sarah has over 30 years experience as a documentary filmmaker. She is a Senior Lecturer in Media Arts at the University of Technology, Sydney where she lecturers in documentary and supervises post graduate students.

Sarah has been writing, producing and directing documentaries on contemporary social issues for over 30 years. Her previous documentary work has screened nationally and internationally to critical acclaim and more recently has explored the relevance of psychological ideas for contemporary culture. In The Beginning There Was Shopping (1991) and Born to Shop (1991) examined the pleasure in shopping. The three part series Myths of Childhood (1997) examined how we think about childhood and The Hundredth Room (2004)  explored the inner landscape of grief. For the last 5 years she has been immersed in the world of fairy tale interpretation. She brings to her filmmaking her experience as a Jungian analyst in private practice in Sydney.

Rose Draper, Design Lead

Formally trained in design, Rose Draper has been an animator and visual effects artist since 2004. Responsible for visuals in productions such as Revealing Gallipoli, Vietnam Nurses, Rock ‘n’ Roll Nerd to name a few, Rose was co-recipient of Australia’s first AFI award for Best Visual Effects for her work in Hunt Angels in 2006, and later part of the Logie award-winning team on Constructing Australia: The Bridge in 2008. Re-enchantment is her largest body of design work yet, and most recently she produced a series of beautiful scientific animations for the documentary The Silent Epidemic. Rose continues to develop and apply her rich, textured visual style through abstract painting and digital art and is currently part of the Sydney broadcast design team for well-respected broadcaster SBS.

The Project: Re-enchantment

If you have missed the series of interstitials you can catch them on abc iView at

Fairy tales are incredibly popular and well suited to an interactive landscape. The stories shape-shift over time and throughout cultures. They are mysterious. They can be entered from many angles and in different media. They are full of motifs and symbols. They can be interpreted in a multitude of ways that lend themselves to a multi-platform approach.

Traditional fairy tales have a powerful hold on our cultural imagination. Adapted, revised and bowdlerised, they greet us in print and popular fiction, as a reality TV show to find an Australian princess, at the movies as Pan’s Labyrinth, Fur, Sex and the City and in advertisements for everything from Chanel to Moccona Coffee. They have been reworked by visual artists and photographers from Cindy Sherman and Corinna Sargood to Paula Rego and Rosemary Valadon.

Rather than stripping away the mystery and enchantment, Re-enchantment shows how threading together various interpretations and versions of a story from the perspectives of psychology, social history and popular culture, deepens our connection to and fascination with the richness of fairy tales.
Re-enchantment has been four years in the making and is groundbreaking in its originality and its scope. It is a poetic and provocative act of creative interpretation of fairy tales, bringing together digital video, documentary footage, feature film sequences, advertising, cartooning, photography, animation, artwork, still images and sound.

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Production Information

The project was initiated by documentary filmmaker Sarah Gibson, a practicing Jungian Analyst and Senior Lecturer at the University of Technology, Sydney. Re-enchantment has brought together the creative team of Sarah Gibson (Director), Sue Maslin (Producer), Rose Draper (Design Lead), Anthony Eden (Developer), Keren Moran (Creative Director), Gregory Ferris (Editor), Sharon Jakovsky (Composer/ Sound Designer), Penny Chai (Researcher), Megan Heyward (project consultant) and Catherine Gleeson (Digital Media Director).

Re-enchantment is an Inside Out Productions and Film Art Media Production made possible by Screen Australia, Film Victoria, ABC and University of Technology, Sydney.

Event Information


WHERE: AFTRS Theatre, Fox Studios, Entertainment Quarter, 130 Bent St, Moore Park NSW.

WHEN: Wednesday 13th APRIL – 6.00pm arrival for 6.30pm start

ENTRY: Suggested donation $7

NO RSVP REQUIRED: but come early to ensure your seat.

Please invite your friends and colleagues! This event is open to the public. Parking fees discounted after 6pm, or with validated ticket from AFTRS.